Facebook has been testing everyone’s patience recently. Timeline was mandatory for all business pages at the end of March and since then marketers have been noticing a whole lot of issues.
Since Timeline has been introduced a lot of companies (including myself) have experienced a big drop in engagement from our fans, however we have seen an increase in new fans and in general have got a wider reach.
However, a recent study by Hubspot has shown something even more disturbing – Facebook is penalising posts that are posted from 3rd part apps as opposed to Facebook itself.
Hubspot raised this because they noticed that every time they posted from a 3rd part app (like Hootsuite, Tweetdeck, Buffer etc) their posts scored less engagement. However when they posted from Facebook itself, they saw a significant rise in engagement. Hubspot raised this with Facebook who claimed the problem was fixed, but now the problem has appeared again.
It makes sense that Facebook would do this. With the imminent floatation on the stock exchange, Mark Zuckerberg needs to justify his company’s financial valuation. Where does a majority of Facebook’s income come from? Advertising. Now here’s the kicker – can you see Facebook ads on 3rd part apps? NO! It’s no wonder Facebook might be penalising businesses for posting from 3rd part apps. They need people to actually be on Facebook itself and hopefully click the ads!
What does the future hold? I’m not so sure, but it seems that Facebook is certainly holding all the cards and we just have to follow its dictations.
What do you think to Timeline?
Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. If you are a small business or a charity/non-profit I would be more than happy to talk to you about your online marketing and social media needs. If you’re in the Yorkshire area (UK) I’ll even take you out for a coffee! You can email me on email@example.com, check me out on Facebook or follow me @FinisherCre8ive I look forward to hearing from you!Get a FREE Consultation