SHARE THIS!Tweet Twitter is a wonderful tool for driving traffic to wherever you want. In particular, it’s the perfect tool for driving traffic to your website. Here’s some tips of how to drive traffic to your website using Twitter: 1. Include Your URL In Your Twitter Bio: It’s amazing how many people fail to do [...]
SHARE THIS!TweetTwitter is a wonderful way to share information and in particular - links. Twitter is a brilliant tool for driving your customers to landing pages that you think will benefit them and ultimately generate sales for your company. The only problem is that in today’s world many people are not using Twitter effectively and can [...]
SHARE THIS!Tweet A common question I get asked is, “When is the best time of the day to tweet?” And the answer is, “It depends.” 1. Marketing Strategy: Firstly it depends on your marketing strategy. What are you using Twitter for? It is to be conversational? Is it to share content like blogs, videos etc? [...]
SHARE THIS!Tweet Engagement is the order of the day when it comes to social media. Businesses are forever chasing comments, likes, retweets, mentions etc. That is all good but there is another thing to consider: rather than just going for the bare minimum engagement there are ways to ‘scale up’ your engagement – i.e. more comments, [...]
SHARE THIS!TweetIt was around 0600 of Monday morning (2nd May) and my 16 month old son had woken up. Thank goodness it was my wife’s turn to go and get him. As she got up I rolled over and noticed the little red flash on my Blackberry (a usual sight.) I decided to check my phone and [...]
SHARE THIS!TweetI cringe when I hear people talk about ‘Social Media Strategy’. Usually I’m at a networking event or a business function and someone will find out that I am in Marketing and Social Media. One of the first questions they ask me is, “What’s your social media strategy?” At that moment I feel a bit uncomfortable [...]
SHARE THIS!TweetThe thing that astounds me is that people still don’t get Social Media. It seems to be a platform which is used both for good and evil. It can be used very effectively in a variety of situations or it can be abused. Let’s break that down for just a second: SOCIAL Media. The [...]
SHARE THIS!TweetToo many times this happens to me - I am on Social Media and someone tweets me, DMs me or Facebooks me trying to sell to me. I am so SICK OF IT! It’s the online version of cold calling. Why am I sick of it?: 1. Most of the time I am not their customer: [...]
SHARE THIS!TweetWe are still in the middle of a revolution. The Internet came a while ago but it’s effects are still lasting. Things are still changing. It’s like an earthquake – you have the initial shaking with its consequences, but then you have the after shocks. These have their own consequences and their impact can [...]
SHARE THIS!Tweet There seems to be a myth on Twitter – the more followers you have, the ‘better’ you are/the better you’re profile. It seems that an unwritten rule has already been written in this new social media universe. First impressions, appearances and all that stuff that contributes to the social aspect of all our lives. [...]
