SHARE THIS!TweetSocial media has been often likened to a cocktail party or a business networking event. It’s an online conversation that is going on 24/7 and you can choose when you dip in and out of it. Many savvy business are now realising the potential for targeted business networking opportunities it presents. WARNING: This only [...]
SHARE THIS!TweetThere’s so many articles and blogs about marketing plans out there. To be fair, marketing has changed a lot. A lot of the info out there is not out-dated but incomplete. We live in such a rapid moving world. The Internet has made things so fast and it’s evolving every day. This is why [...]
SHARE THIS!TweetHi, my name is Haroon. And sometimes when I’m alone, I Google myself. But here’s the thing – you should too! Let me explain. Businesses have heard about search engine optimisation (SEO) and various tactics to get on page 1 of Google. However very few are actually dedicated to making that a reality. It’s [...]
SHARE THIS!TweetContent marketing is the order of the day. Businesses that are able to consistently create compelling content for their customers are the ones who win. The challenge can arise when you have to create so much content in so many different formats – videos, blogs, podcasts, ebooks, webinars, slideshares, infographics, pictures, memes etc. It [...]
SHARE THIS!TweetRemember in school when there was one teacher who bored the hell out of the class? You remember how there were kids who fell asleep at the back of the class? I do. What’s remarkable however, is that in my school, the teachers didn’t actually realise there were people asleep – and they carried on [...]
SHARE THIS!TweetSmall business marketing takes hard work, time and effort. It’s essential to your success. Without it you don’t drive any new leads or sales. It’s importance is crucial to your business model. I’ve worked with a wide range of small businesses up and down the UK and although the businesses change, the principles don’t. [...]
SHARE THIS!TweetWhenever I meet an accountant at a networking event, they usually reach out for a handshake and say, “I’m sorry, I’m an accountant.” I meet an accountant almost every week. There are so many and they’re all trying to get a piece of the action. The problem with a saturated market place is how to [...]
SHARE THIS!TweetVideo marketing is a wonderful thing for charities. It is a great way to humanise your brand, connect with your audience in a personal and human way, and generate donations with little/no investment. The truth is that people are visual. If you put a book or a DVD in front of someone, most people [...]
SHARE THIS!Tweet1. Great Content: The strength of your website is not in the design, it’s in the content you provide your audience. Content is king. If your content sucks then no one will want to visit your site. You don’t visit sites that have awful content do you?… Customer are after content that solves their [...]
SHARE THIS!TweetVideo marketing is a wonderful thing for business. It is a great way to humanise your brand, connect with your audience in a personal and human way, and generate leads and sales with little/no investment. The truth is that people are visual. If you put a book or a DVD in front of someone, [...]