SHARE THIS!Tweet How many marketing plans have you written over the years that never went anywhere? How many marketing brainstorming sessions have you and your staff had – and nothing happened? How many times have you sworn you’ll get your website up to date? By the way, how is your website?…. I’ve worked with so [...]
SHARE THIS!TweetEver wonder why you can’t get more Twitter followers? Want to know how you can attract good quality Twitter followers and build a good online community? It’s true that building a good Twitter takes time. Most of the emphasis is the tweets that we send out. However, there is another thing that can attract [...]
SHARE THIS!TweetTired of not getting the results from your social media, SEO, email marketing and more? You could be missing a holistic marketing approach. Holistic Marketing means that you consider the bigger picture. You can’t rely on social media alone. You can’t rely on SEO alone etc. It simply does not work. Although social media, [...]
SHARE THIS!TweetAccountants are in a golden age for being able to reach their customers in a whole new way. Never before has it been so easy for accountants to get more customers through little/no cost thanks to content marketing. Here’s a few content marketing ideas for accountants: 1. eBooks: OK, I know you’re an accountant and not a [...]
SHARE THIS!TweetThere’s so many articles and blogs about marketing plans out there. To be fair, marketing has changed a lot. A lot of the info out there is not out-dated but incomplete. We live in such a rapid moving world. The Internet has made things so fast and it’s evolving every day. This is why [...]
SHARE THIS!TweetContent marketing is the order of the day. Businesses that are able to consistently create compelling content for their customers are the ones who win. The challenge can arise when you have to create so much content in so many different formats – videos, blogs, podcasts, ebooks, webinars, slideshares, infographics, pictures, memes etc. It [...]
SHARE THIS!TweetRemember in school when there was one teacher who bored the hell out of the class? You remember how there were kids who fell asleep at the back of the class? I do. What’s remarkable however, is that in my school, the teachers didn’t actually realise there were people asleep – and they carried on [...]
SHARE THIS!TweetSmall business marketing takes hard work, time and effort. It’s essential to your success. Without it you don’t drive any new leads or sales. It’s importance is crucial to your business model. I’ve worked with a wide range of small businesses up and down the UK and although the businesses change, the principles don’t. [...]
SHARE THIS!TweetWhenever I meet an accountant at a networking event, they usually reach out for a handshake and say, “I’m sorry, I’m an accountant.” I meet an accountant almost every week. There are so many and they’re all trying to get a piece of the action. The problem with a saturated market place is how to [...]
SHARE THIS!TweetVideo marketing is a wonderful thing for charities. It is a great way to humanise your brand, connect with your audience in a personal and human way, and generate donations with little/no investment. The truth is that people are visual. If you put a book or a DVD in front of someone, most people [...]