SHARE THIS!Tweet The Anatomy Of A Good Landing Page: 1. Keyword-Rich Page Title: Your page title is the first thing that both your customers and the search engine crawlers will see. You need to make it compelling for your customers and keyword-rich for the crawlers to be able to determine how to index your page. [...]
SHARE THIS!TweetCalls to action (CTAs) are the crucial part of the lead generation process. Nothing will happen without a click. No click, no sale. No click, no download etc. The CTA is the way that a prospect becomes a genuine lead for your business. Because this is so crucial to your business it’s important to [...]
SHARE THIS!TweetA website that doesn’t generate leads is like a pencil with no point – POINTLESS! The number one aim of your website is to generate leads and ultimately sales. The ‘online brochure’ of a website just won’t cut it anymore in this ‘content-driven, social, online world’. Here are a few ways that you can [...]
SHARE THIS!TweetSo, you got a website? Good. (If not, this video will help you get started). Is it an ‘online brochure’? If you’re not sure, this checklist will help you. If you do have an ‘online brochure’ for a website then this will help you fix it. If you have a website that is generating leads then [...]
SHARE THIS!Tweet1. Online Brochure: Your website should be a content-driven, lead generating machine that attracts quality customers to your site and solves their problems through varied and focused content. The ‘online brochure’ website is the singles biggest killer to your marketing in today’s ‘Age Of Information’. The ‘online brochure’ is the number one enemy to [...]
SHARE THIS!TweetMarketing should be done in the aim of generating leads which will ultimately be converted into sales. If your marketing is not generating leads then you are just marketing for the sake of marketing (or making noise and no one is listening). If you are not generating enough leads then there is most likely [...]
SHARE THIS!Tweet In business, the ultimate aim is to generate profit. The way you do that is Marketing and Sales. In today’s world, your website is the central element in your marketing strategy. It is the thing in which everything must revolve around. The common misconception is that your website is just an informative tool. [...]
SHARE THIS!Tweet This is a quick doodle I did of the lead generation process for online marketing. (Can you believe I did Art at A-Level?!) Let’s look at this in more detail: 1. The Customer: It is important to note that in this diagram the customer finds you. Online Marketing can be referred to as Inbound [...]
SHARE THIS!Tweet Your business needs a website that is content-driven and that constantly gives your customers content that is interesting, relevant and compelling. by doing so you will be in a position to generate leads and ultimately sales. In an earlier post I talked about the secret weapon to generating more leads for your business. [...]
SHARE THIS!Tweet In today’s world, businesses are recognising that their customers are looking for content and not an online brochure for a website. Businesses are having to be more creative and are now developing content around problems/issues that their customers want answers to. Businesses are now having to adapt their business models and are now [...]
