This tag is associated with 2 posts

What Are Buyer Personas?

SHARE THIS!Tweet Buyer personas are the single most important part of the Marketing plan.  You could have the best strategy, millions of pounds to spend, the best creative agency to communicate your message – but if you don’t know who’s buying from you then you’re stuck! QUESTION:  What’s the aim of the Marketing plan? ANSWER:  To [...]

What Is A Successful Marketing Plan?

SHARE THIS!Tweet What is a successful Marketing plan? In short – one that works!  But what does that mean? A lot of the time we can be busy for the sake of being busy – or we can market for the sake of marketing.  Just because we are busy and doing the latest online marketing [...]