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I find it absolutely amazing how people act on social media- Twitter in particular. For a relatively new platform a culture has already been established. There seems to be some sort of ‘unwritten rule’ that if someone follows you then you ‘have to’ follow them back.
Who says I have to follow you back?
Who says I have to do anything?
After all, social media is a platform for me to express myself in whichever way I choose. I get to chat with friends, discover and share great content and I can follow people, businesses or interests that I like.
In short - I’ll follow who I darn well want to!
No one has the right to dictate to you or me who we should follow. Last time I checked this is a free country and I have the freedom of choice. If someone wants to follow me then that’s cool. But don’t expect me to follow you back automatically. I’ll look at your profile and if you have something of value, then, and only then, will I follow back. And that’s what it comes down to – value. It’s very easy to forget that Twitter is a place (or shoud be a place) for people to discover and share things of value.
The problem is that a lot of people on Twitter fall into the trap of thikning it’s all about numbers. They think that the more followers they have, then they are somehow ‘better’. There is no focus on building quality Twitter followers.
Why? Why does that make you ‘better’? If you are in business your number one objective is to create and develop a quality online community of people that you give value to and vice versa. You should be actively engaging with this community regularly. This will ultimately lead to referrals, leads and sales.
In theory you could have 1 million followers who are not your customers. (Half of them could be porn bots.) Or you could have 10 followers all of whom are your customers and who buy from you.
Don’t fall into the numbers game. Don’t follow back for the sake of it. Follow people of value and always ensure that you give value to others.
Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. If you are a small business or a charity/non-profit I would be more than happy to talk to you about your online marketing and social media needs. If you’re in the Yorkshire area (UK) I’ll even take you out for a coffee! You can email me on info@finishercreative.com, check me out on Facebook, follow me @FinisherCre8ive or Google+ I look forward to hearing from you!
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[...] lot of businesses have fallen into the trap of ‘if I follow you, then follow me back’. This is not good for your profile or your business. Be committed to developing a quality [...]