At the time of writing, we are just one day away from the global launch of Kiefer Sutherland’s highly anticipated new TV show, ‘Touch’. I’m a very big Kiefer Sutherland fan so naturally I was excited when he was doing his UK tour promoting the new show. What really interested me was this video where Sutherland was a guest on the Chris Moyles Show on BBC Radio 1.
Around 10 minutes into the video Sutherland and Moyles start talking about Twitter and the use of social media in TV. There were some very interesting points raised:
1. ‘Touch’ is the first TV show to be globally launched.
2. ‘Touch’ is about interconnecting story lines. In keeping with this theme of interconnectivity they are encouraging the use of social media (particularly Facebook and Twitter) to promote interconnectivity between the fans of the show.
3. Kiefer Sutherland says that social media is a great way to measure feedback.
It’s wonderful to see a TV show embracing social media. I find it fascinating and thrilling that a show about interconnectivity is the pioneer in utilising social media for the fans to really engage with each other and to discuss the show.
It’s also great to see a powerful person in television publicly acknowledge that social media is a great tool for measuring feedback (once you get past the ‘haters’ who just want to be negative for no reason at all).
I think this is the dawn of a new age where we will see more mainstream TV shows and movies utilise social media not just to promote their shows, but to build really good strong online communities – fans who are passionate about the show. It can be a place where fans can talk about the show with other passionate fans but also they can talk to the stars of the show. The can ask questions to the cast and producers and really engage with them. This is powerful because the fans are now able to communicate with the actual makers of the show and feel like they are a part of this wonderful experience. This makes them feel special. This makes them feel loyal and will be a great tool for retaining audience members.
It’s also a great way now for the producers to actually listen to what the fans think. Before there was no easy way to get a good cross-section of the fans. Now they can and it’s all FREE and instant.
‘You can follow ‘Touch’ on @TOUCHonTV You can also use the #TouchGlobalEvent hashtag and ask questions to the cast and makers of the show.
Touch’ airs in the UK on Tuesday 20th March, 8pm on Sky 1.