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Video marketing is a great way to reach your audience. It’s a great way to humanise your brand and connect with your audience in a more personal way. The problem occurs when no one can find your videos. It doesn’t matter how awesome or well shot your videos are – if no one can find it, it’s dead content.
One of the best ways to ensure your videos can be found by your existing customers (and found by new ones) is to tag your videos properly.
Here is how to tag your YouTube videos to get more views:
1. Know Your Audience:
Remember, you are creating content for your audience. You are creating content that solves your customers’ problems/needs. It’s not about you, your history, your staff, where you office is located etc – no one cares. Your customers don’t care about that. They only care about whether you have the answer to their problem/need. By doing this, you will invariably create videos that solve needs in a focused way – “How to…”, “_ Ways To ____” etc. This will ensure your video title will contain good keywords/phrases that your audience can find.
But wait a minute! I thought we were talking about tags?
We are. But many people forget that your video title is a type of tag. It’s the first tag and the first thing that will be searchable. Get your video title right and views will come.
2. Video Description:
Video descriptions are also types of tags and are a great opportunity for you to include lots of good keywords and phrases. You can treat the video description as a mini blog as you have a big character limit.
This is your opportunity to include variations of your keywords and phrases and to also go into a bit more depth for your audience (remember you’re catering to them, not the search engine spiders!)
3. Know Your Keywords And Phrases:
It ‘s amazing but when it comes to tagging, people really miss a lot of basic tags that relate to them or their business. Your basic tags should include:
- your personal name (if applicable)
- your company name (and variations of that name i.e. abbreviations if applicable)
- location (city, county/state)
- services (variations)
These are basic bits of information that relate to your business. Not everyone knows this information as some people may be new customers or people that don’t know you well. Remember that the search engines will only go on what you give them. Google doesn’t automatically know that you are a solicitor or a photographer unless you give them hints (tags). Some people have gone on the assumption that people/Google ”should just know.” This isn’t correct. Give all the information.
Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. If you are a small business or a charity/non-profit I would be more than happy to talk to you about your online marketing and social media needs. If you’re in the Yorkshire area (UK) I’ll even take you out for a coffee! You can email me on info@finishercreative.com, check me out on Facebook, follow me @FinisherCre8ive or Google+ I look forward to hearing from you!
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