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Your business needs a website that is content-driven and that constantly gives your customers content that is interesting, relevant and compelling. by doing so you will be in a position to generate leads and ultimately sales.
In an earlier post I talked about the secret weapon to generating more leads for your business.
Imaginge it from your customer’s perspective:
1. You have a problem/need
2. You type a phrase into Google to get an answer to that problem
3. You find your company’s website on page 1 of Google
4. You go on that site and find that answer to what your looking for because there is great content all over the place.
5. You see a CTA asking you to do something (download an eBook, contact the company, request a quote etc).
6. You need to be taken somewhere. That ‘somewhere’ is a LANDING PAGE.
Landing pages are key to effective lead generation. Look at the process above. The customer has come a long way to find you. When they find you they are hooked and happy because they have found (or should have found) the answer they were looking for. If you have got your customer to a place emotionally where they are ready to go the next step (i.e. to potentially buy from you) then you need to make the next step as quick and easy as possible.
Landing pages are the key to turning a prospect into a qualified lead. Ensure your Landing page is simple, easy to navigate and that the main offer is visible without having to scroll. Make any CTAs very visible (preferably in a button format which is easy to see). Reduce the amount of clicks needed to obtain what they want. Studies have shown that the quicker and easier the process, the more leads you generate and the higher your conversion rates.
Create landing pages for every offer you have. Keep it simple and to the point. Reduce the amount of clicks needed and time to complete and you will see a significant inprovement in your lead generation and conversion rates.
Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. If you are a small business or a charity/non-profit I would be more than happy to talk to you about your online marketing and social media needs. If you’re in the Yorkshire area (UK) I’ll even take you out for a coffee! You can email me on info@finishercreative.com, check me out on Facebook, follow me @FinisherCre8ive or Google+ I look forward to hearing from you!
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