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It’s with great excitement (and much sadness) that I am announcing that my time with Finisher Creative is up.  I have been offered an exciting new role as the Head of Marketing for a top business consulting company – Khemeia Consulting.  (Part of my role is to get the new Khemeia website live – so stay tuned for that!)

I have not taken this decision lightly and it’s taken me the best part of a year to come to this difficult decision.

I’ll still be doing the same marketing services that I did with Finisher – just under a new company.  So you can still contact me for anything to do with:

- Online Marketing

- SEO

- Social Media Marketing

Why have I decided to move…

Things with Finisher Creative have been going so well.  I have achieved so much with the company and I have thoroughly enjoyed every minute of it.  There’s no, “but”.  This is simply a case of an amazing opportunity coming along which I just couldn’t turn down.  The way I see it is that this move is a furthering of my career.  This opportunity will allow me to achieve a lot of my personal and career goals – whilst having a boat-load of fun!

So, what happens now?

I start my new role this Wednesday! Hitting the ground running or what!

How you can follow me online

Twitter – I will simply change my Twitter handle so you don’t have to do anything there.  If you want to follow the Khemeia Twitter account you can do so here.

Facebook – If you like the content I put on Finisher Creative’s Facebook page, then you can simply follow me on the Khemeia Facebook page, where you will get the same sort of awesome content that I put on Finisher’s page.

YouTube – I will keep the Finisher Creative videos up.  There will be links and directions to my new YouTube home.  Watch out for those links on the Khemeia website, Facebook and Twitter updates.

What will happen to the Finisher Creative Site?

I will eventually close the site down, but you’ll be able to get all my latest marketing content through my new workplace’s website.

How you can contact me

haroon.rashid@khemeiaconsulting.com

07814073725

I’d like to take this opportunity to thank Khemeia Consulting for this awesome opportunity! – Particularly my new boss, Ian Sharp!  You rock!

Till then Sports Fans, I hope you will join me on this exciting new chapter in my life.

Haroon

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I love The Huffington Post.

Not just because I think they’re a great media outlet, but because they are absolute masters at how they market themselves on social media.

In this post I want to focus on their Twitter marketing. (Follow The Huffington Post).

A Little Background…

Our Twitter streams are absolutely bombarded by content.  Almost everyone is creating content these days to market themselves.  The problem is that it creates a lot of ‘digital noise’.

When we have a lot of the same type of content to look at in our Twitter streams we immediately switch into ‘scanning mode’ as opposed to our reading mode.  People generally scan online.

We scan for things that are important to us – certain keywords, phrases or images that we consider interesting.  Once your brain sees something that you like, you stop on that content for a split second, analyse it to see if it’s worth your time, and then it’s onto scanning for more content.

So how do we ensure that our tweets (and content in general) are picked up by our customers?

The answer is to write compelling titles.

It’s not enough to write a title.  You could write a really excellent post, but if it’s got a boring title then no one will click.  First impressions count.  Your title is your customer’s first impression of you.  The title is what will cause them to either click your content or move on to something else.

Content isn’t king.  Compelling content is king.

Compelling titles are the way to get people to click on your content – and The Huffington Post are really good at writing them.

Tweeting – The Huffington Post Way…

I did a quick scan of their tweet stream and quickly found the following examples:

Now don’t those titles just make you want to click?  Of course they do! Now compare these titles to, say your typical BBC kind of tweets.  They stand out don’t they?

And that’s what you need to do.  Now I understand you may not be a media outlet who reports on Adele’s latest news, but the principle remains the same.  You have to think creatively of how  to craft a compelling title.

Note that The Huffington Post ask provoking questions.  For example, the 5th example (about a dress) is actually about a dress made out of condoms.  Now, they could have tweeted something like,

“The dress made entirely out of condoms [LINK]“

Now, one could argue that is compelling.  But what if, for some personal reason you were put off by condoms, or that you had no desire to see a dress made out of condoms?  You’ve lost some clicks.

The Huffington Post deliberately created mystery.  You have to know what it is! As humans, we’re naturally wired with curiosity.  We have to know!  So by creating mystery, playing on our curiosity and posing it in the form of a question, The Huffington Post have crafted a really compelling title that will get a boat-load of clicks!

What about the last example (Adele’s middle name)?  A normal title would have tweeted something like,

“Adele’s middle name revealed [LINK]“

Not very compelling is it?  What if you weren’t a fan of Adele?  You wouldn’t click because you dont care.  But the way The Huffington Post wrote the title makes you care – whether you like Adele or not!  Now that’s compelling!  The challenge is to try and make people care about your content – even when they didn’t think they cared about what you had to say in the first place.

Be creative.  Spend a little more time crafting your titles and you’ll see a major improvement in your click rates.

Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. 

If you are a small business I would be more than happy to talk to you about your online marketing, social media or SEO needs.

Online Marketing Bradford | Social Media Bradford | SEO Bradford

CONNECT: Email, Facebook, Twitter or Google+

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Frustrated that your website isn’t making any money?

No engagement or excitement from your social media followers every time you announce a product/service?

Nobody visiting your site in the first place to even make a sale?

What gives?

Most businesses I work with think that it’s because they are missing the latest marketing ‘trick’ or the latest social media technique.  Or they even go as far as thinking that they need a new website.

All of these aren’t the problem.

The problem is that you aren’t dedicating enough time/effort into your marketing.

Put down your fists for one moment and listen.

Think of it this way.  You could have the most expensive, flashiest and fastest car in the world.  But if there’s no fuel then it’s useless.  It looks great.  It has the capability to go 200 mph and it probably costs about the same amount as some people’s mortgage.  But without fuel (i.e. something driving it) it’s useless.

Ironic is’t it? You could have a car that costs over £100,000.  But you only need about £20 of fuel to make it move a reasonable distance.

Having the most expensive and well designed website isn’t enough.

Having the latest social media techniques isn’t the issue.

The issue is who is driving it?

Who is injecting life into the engine?

Who is taking responsibility for making things happen?

All of these things take time and effort.  Stop thinking that the problem is with the ‘car’.  Start checking the fuel gauge and see if there’s any petrol in the tank!

Need some help filling your petrol tank?

Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. 

If you are a small business I would be more than happy to talk to you about your online marketing, social media or SEO needs. 

Online Marketing Bradford | Social Media Bradford | SEO Bradford

CONNECT: info@finishercreative.com, Facebook, Twitter or Google+

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Welcome to Haroon’s Hangout – Finisher Creative’s Weekly Google+ Hangout with your host Haroon Rashid!

This is a weekly series giving small businesses tips and resources around all things around online marketing, social media and SEO.  The real value is helping you to slot these things into your business.

Episode #3 – How To Find Time To Do Your Marketing:

Most businesses say they don’t have the time to do their marketing. I believe that people either:
- don’t WANT to make the time
- don’t know HOW to make the time.

If you don’t want to make time for marketing, it’s most likely because you don’t understand the value of it. We all make time for the things that are important to us. We make time for the things that see value in.

Everyone knows they should go to the gym but how many of us actually do it? Only the faithful few who are disciplined enough to make time and do it consistently reap the benefits. It’s the same with marketing. Marketing requires discipline and good time management.

For those who don’t know HOW to make time, I recommend you read, “Eat That Frog” – Brian Tracy http://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/0340835044

This is the best book on time management I have every read and it will you to prioritise your tasks and create room in your diary.

The difference maker in your marketing is an editorial calendar.

Content marketing is the order of the day. Businesses that are able to consistently create compelling content for their customers are the ones who win. The challenge can arise when you have to create so much content in so many different formats — videos, blogs, podcasts, ebooks, webinars, slideshares, infographics, pictures, memes etc. It can all become very overwhelming and many businesses can fall into the trap of inconsistency. And we all know that inconsistency is a killer!

How To Think:

The best thing to do is to think like a publisher. As a business you are now responsible for creating great content for your customers — much like a publisher does. Every successful publisher/magazine/TV chat show has an editorial calendar.

An editorial calendar is basically a yearly plan of all the content you will create for your audience( or customers). This way you are able to clearly plan what you are doing. This immediately sets you apart as a professional. People can tell when you’re ‘winging it’ and it can be very off-putting and really harm your brand.

How To Plan:

As you are planning you will be able to identify common themes/topics. This will help you to determine some cool initiatives. For example, I segment my week like this:

Marketing Monday

Twitter Tuesday

Website Wednesday

YouTube Thursday

Facebook Friday

By doing this I’m abale to effectively segment my content and my customers also know what to expect. You may be able to do this per month.

How To Write It:

There are two ways that I recommend for people when they come to write down their editorial calendar.

1. Wall Calendar (Short Term):

If the project is short term then you could simply use a wall calendar. You might not have tonnes of information and because it’s short term, it will be easy to write things on the calendar. This is also good because everyone the calendar is in plain sight and can act as a reminder (or motivation) for staff to stay on top of the content.

2. Excel Spreadsheet (Long Term):

If your aim is long term (and I suggest it is), then an excel spreadsheet is the best way to write and editorial calendar. The reason is because content will inevitably have to be shuffled around. Life happens. People get sick, go on holiday, have last minute things that happen etc. You need to be able to simply edit and amend your calendar neatly. You can’t do that with a wall calendar.

Watch Haroon Hangout on Google+ every Wednesday morning at 0930 (GMT).

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Welcome to Haroon’s Hangout – Finisher Creative’s Weekly Google+ Hangout with your host Haroon Rashid!

This is a weekly series giving small businesses tips and resources around all things around online marketing, social media and SEO.  The real value is helping you to slot these things into your business.

Episode #2 – Social Media Trends 2013:

The big social media sites of 2013 – Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Pheed.

1. Social Media and SEO have now combined. This means that they affect each other and it’s important to pay attention to both.

2. Content is king – wrong! COMPELLING content is king. Compelling content is the thing that will differentiate you from your competitors in the news feed. Compelling content is what drives leads and sales online and drives traffic to your website.

3. Visual content (images and video) will play a HUGE role in 2013. YouTube marketing/video marketing is increasing and will become increasingly important to humanise your brand, raise your brand name awareness, increase your SEO, differentiate yourself from your competitors, drive more quality traffic to your website and increase leads and sales for your business.

SHOUT OUTS:
Bubble Jobs An excellent example of a company who use Pinterest very well.

Amy Jo Martin from Digital Royalty. Amy Jo Martin talks about, to monetise your brand online, you need to humanise your brand.

Watch Haroon Hangout on Google+ every Wednesday morning at 0930 (GMT).

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Welcome to Haroon’s Hangout – Finisher Creative’s Weekly Google+ Hangout with your host Haroon Rashid!

This is a weekly series giving small businesses tips and resources around all things around online marketing, social media and SEO.  The real value is helping you to slot these things into your business.

Episode #1 – What Is Marketing?:
Haroon Rashid goes over the definition of Marketing.

Marketing is a HUGE subject.  It means different things to different people.  Everyone has a different definition or idea about what they think the essence of marketing is.  And we thought we’d put our two pence in.

Our definition of Marketing is ‘the battle of perceptions, not products.’

This definition is taken from the great book ‘The 22 Immutable Laws of Marketing’ by Al Ries and Jack Trout. http://www.amazon.co.uk/The-22-Immutable-Laws-Marketing/dp/1861976100

Now please, put your torches and pitchforks down for one second.  Please give me a second to explain why I side with their definition.

OK, think about this -  when you buy things you have a thought process.  You have a thought/opinion about certain products.  Now, that thought could have come from an ad, a friend, something you heard or read, but regardless of where it came from it has shaped your thinking.  You now have an opinion.  But if we’re all honest sometimes our opinions may not be true.  But it’s your opinion — that’s yours and no one can take it away from you or change your mind.

What I’m getting round to is, could your opinion about a product or service be wrong?……

It’s possible…right?….  Come on.  How many times have we made a bad purchase decision.  (I know I have!)  Or how many times have we used a service and said, “That’s the last time I’m using them!”  Someone may have appeared to offer a great service but in the end it was an illusion.

They sold you a perception.

A company may have what looks like the best product in the world but in the end it was rubbish.

They sold you a perception…and you bought it.

Chances are the first time you buy a product or service you haven’t tasted it, ridden in it, used it, played it, watched it etc.  You’re going on what looks to be the best.  You are going on your perceptions.

“Well I buy stuff because of the quality,” you might say.

That may be true but there is another angle — countless studies have shown that even though a product may be superior in quality it may not necessarily own most of the market share and can be ultimately outsold by a rival of lesser quality.  I remember recently reading a study in America how people preferred the taste of Pepsi, however Coca Cola was outselling them.  It’s not about quality or taste — it’s about perceptions.

Have a think about your buying habits.  I’m sure there’s been at least once in your life when you’ve been in the supermarket and come face to face with a wall of countless brands.  But, you instinctively go for a particular one.

Why did you choose that brand over the countless others?

Was it a pre-conceived notion that the one you chose was better?  BINGO!

Now I don’t know where that idea came from — maybe a friend recommended that brand, maybe you saw a great ad, maybe it’s because ‘everyone knows that this is the best’.  Whatever the reason — you bought the idea and now you’re buying the product.

There’s countless products out there that are just as good (if not better) than the biggest brands but they don’t own the biggest market share.  For example — most of us will buy Kelloggs Cornflakes over Tesco’s own brand.  Why?  Because it’s Kelloggs!  For those of us who pick Kelloggs over the store brand have a perception that Kelloggs is better.  Somehow, somewhere, someone has got it into our heads that it is the superior brand — and now our time in the supermarket aisle is shorter because we know which brand we want.

I bet you this though — I bet you couldn’t tell the difference between Kelloggs and a store brand…….  Don’t believe me?  Give it a go.

Now don’t get me wrong — some store brands are just crap!  I wouldn’t dare buy store brand kitchen towels.  I’d go for a bigger brand – but again I have a perception that it is better.

Over time we will go into this topic more deeply.  Until then, know that it’s not about how great your product is — it’s how people perceive your product.

People buy perceptions, not products.

Watch Haroon Hangout on Google+ every Wednesday morning at 0930 (GMT).

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This post is really for businesses who are serious about making money through social media.  If you use social media mainly as a social tool, then this probably isn’t for you (but you’re more than welcome to keep reading.)

I have worked with so many companies (big and small) throughout the UK and I can tell you that people are fed up of lame, generic and vague social media advice.

DISCLAIMER:  I’m not saying that that the below tips are incorrect, I’m saying that they are incomplete and lack context.

The problem is that many so-called social media ‘gurus’ have heard of this advice and are spouting it off but they don’t apply any context.  This advice can be good but it needs some context in a business sense (i.e. how to make money, build a scalable business, retain customers etc).  Then, and only then does the advice become valuable.

Here are the 4 CRAPPEST social media tips ever!:

1.  Just Be Yourself:

Well, who the FRACK else am I going to be?!  What does that mean exactly?  I know a lot of people who definitely should not be themselves online.  How about adding a bit of clarity about boundaries and professionalism.  Sure you can ‘be yourself’ but we have consider how it affects your content, the tone of how you tweet/talk online/your website copy etc?  Is being yourself appropriate for your business?  Is it appropriate for your customer types?

I have worked with a wide variety of businesses and sometimes it’s not always appropriate to ‘just be yourself’.  Again – context is key!

2.  Talk To People:

This is a weird one.  Ultimately we know that people do business with people, not logos.  We know that trust can be built through personal relationships.  That is important.  The number 1 question I get asked is, “What do I talk about?”  Again remember we’re talking about a business context.  Sure, you can talk to people about your favourite sports teams, movies, your hobbies etc but again, depending on the business type – is that appropriate?  It most likely is for smaller businesses but what about bigger ones?

Now, let’s bring some balance.  It’s always good to humanise your brand and opportunities/referrals can come through talking about personal interests.  What I’m saying is that it has to be aligned with your business goals and whether it’s appropriate for your business type and customer type.  On this basis, I know companies who choose to be personal outside office hours or just on weekends.  They also find other creative ways to humanise their brand through Pinterest boards, Instagram or asking questions on their Facebook page.  Context is king, dude!

3.  Be Interesting:

OK, this is as vague and lame as it gets.  Be interesting – to who?  It’s a very subjective thing.  Once again the problem is all about context.  Most people I know in business are interesting.  But they don’t know if they can be interesting in an appropriate business context.  And then they don’t know how to do it!

I think that you can be interesting in a whole load of ways – being a thought leader in your industry, humanising your brand and showing people your interest in appropriate ways, creating content in what would be considered ‘different formats’ (e.g. podcasts for electronic engineering) etc.  Once again, the context is all about how it fits into your business goals.

4.  It’s All About Building Relationships:

This one really grinds my gears.  There are two schools of thought on this:

- that social media is all about building relationships

- that social media is a marketing tool to make money (and that building sincere relationships is a way to do it)

For me, ‘it’s all about building relationships’ is a bit flowery.  It’s kind of ‘peace and love dude!’  There’s no business application and there’s no end goal apart from creating friends.

Remember, if we’re talking about a business context then surely the aim is to make money.  Now, I’m not heartless.  I do believe that I should be able to form sincere business relationships (and some good friendships along the way).

Think I’m full of crap? Let me know below!

Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. 

If you are a small business I would be more than happy to talk to you about your online marketing and social media needs. 

CONNECT: info@finishercreative.com, Facebook, Twitter or Google+ 

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Everybody is obsessed with getting more followers.

Almost every social media marketer (including myself) have given tips on how to get more social media followers.

At the start of this year I decided to change the way I did things.  I re-assesed the way I was looking at my followers and what I was exactly trying to achieve.

I’ve built up a decent-sized following over the years but I wasn’t getting the engagement I wanted.  Ultimately followers are useless if they don’t engage with you or your content.

So why build up a following?

I’m a firm believer that you have to be faithful with little to be entrusted with much. 

The way I see it, is that I have been entrusted with this following.  A following is a privilege.

Most people are concerned with building up big social media numbers.  But the size of your following doesn’t matter – the amount of your engagement does.  Your engagement is a good indicator of how well you’re doing from an online marketing perspective. 

You can buy followers but you can’t buy engagement.

If you have hundreds, or even thousands of followers but no one is engaging with your content (talking to you, sharing your content, liking/commenting etc) then you’re not doing a good job.  You have, what I call a ‘false community.’

False communities are useless to you and useless to the people who are part of them.  If we’re all honest, we all have aspects of our community that are false.

So this year I have decided to really evaluate the content that I am putting out there for my community:

Is it helpful?

Is it compelling?

Is it emotionally provocative?

Is it encouraging?

Is it practical?

I have started to share completley new types of content and have even gone into so much detail about how my posts are worded.

Since I have focused more on engaging my community, my engagement levels have shot up; I have started building bigger followings on platforms like Instagram, Pheed and Pinterest; and I have attracted so many more business opportunities world-wide!

In my eyes, if I can’t engage a smaller community, then why would I want a bigger one?  I feel I have to ‘graduate in levels’.  That means once I have proved I can handle a community of 50, I’ll manage to move onto 100.  Once I manage 100 I’ll move onto 200, then 500, then 1,000 etc.

Engagement should be the priority.  I’ll be focusing on my engagement levels for a while to come.

How about you?

Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. 

If you are a small business I would be more than happy to talk to you about your online marketing and social media needs. 

CONNECT: info@finishercreative.com, Facebook, Twitter or Google+ 

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So by now nearly everyone has heard of the new social media craze that is Pheed.

Some have dubbed it ‘the new Twitter’ and some have said it could be the next social media giant to rival the likes of Facebook.

Backed by celebrities, making headlines world-wide and reaching the top spot on the iTunes chart for social media apps, Pheed has broken from the pack and gotten our attention.

So is there justification in predicting that we will see ‘Pheed Marketing’ as a social media trend?  Will marketing and social media companies start to offer this as a service?  Should marketers take notice of Pheed and treat it seriously?

Let me just say that I love Pheed!  (Check out my review of Pheed.)

Pheed seems to have taken the best parts of Twitter and Facebook and combined them into a social media force to be reckoned with.  With a celebrity backing (with the likes of Miley Cyrus and Paris Hilton) using it, Pheed quickly gained traction and at one point became the number 1 social media app in the iTunes Store.

Of course this made international news and people starting flooding in and signing up to Pheed – they reached their tipping point.

As a marketer, the thing that interested me was when I saw online celebrities like iJustine signing up (you can subscribe to her Pheed here).  iJustine (like many YouTube celebrities) is in essence, a content marketer.  The strength of their online presence is based upon the strength of their content.

When iJustine signed up, I took note!

Simply put, people are hanging out on Pheed.  Your customers could be hanging out on Pheed…

The Pattern:

When social media sites become popular, then businesses start to use them for marketing purposes because you can reach your customers there.  In fact we coin phrases like Facebook Marketing, Twitter Marketing, YouTube Marketing etc.

Could ‘Pheed Marketing’ be the next social media trend?

Quite possibly.

All the pieces are in place – the PR, the celebs, the hype, the users and the accomplishment of being top in the iTunes store.

The question should be, “Why wouldn’t it be the next social media trend?”

Mark my words, you will start to see the term, ‘Pheed Marketing’ a lot more in the near future.

SUBSCRIBE TO MY PHEED

Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. 

If you are a small business I would be more than happy to talk to you about your online marketing and social media needs. 

CONNECT: info@finishercreative.com, Facebook, Twitter or Google+ 

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Has marketing become a chore?

Can’t stand the thought of your ‘Marketing To-Do’ pile (which has been building up more and more since last Christmas…)

Don’t know what the point of all this marketing stuff is anymore?

Fear not!

Here are 4 ways to get your Marketing MOJO back!:

1.  You’re not alone:

We all get there at some point.  Quite often the world of marketing can seem quite shiny, exciting and full of promise, but people get disillusioned very quickly.  Why? Because marketing is a discipline.  It takes a lot of hard work, dedication and discipline – three of the dirtiest words known to mankind!  Marketing can be simple and straight-forward but that doesn’t mean you don’t work hard at it – particularly to get results.  We all get a little fed up sometimes, so you’re not alone.

2.  Re-visit your goals:

We can all get busy for the sake of being busy that we lose focus of why we are doing this in the first place.  Revisit your goals.  Look at the big picture once again.  (If you don’t have goals, then I strongly suggest setting some – otherwise you’ll never get any marketing MOJO in the first place!)  By far, the best book I have ever read on goal-setting and achievement is ‘Goals’ by Brian Tracy – your’re welcome.  By re-visiting your goals you can get excited once again about what you can potentially achieve.  As humans, we are naturally driven to conquer, to achieve.  Ignite that drive!

3.  RE-WRITE your goals!:

No doubt your goals may have changed from the time that you set them, and even better, you may have actually achieved some of them! In other words, your goals are out of date!  Stale goals don’t ignite passion and that’s probably one of the reasons you are feeling less than enthusiastic about blogging or making videos right now.  By re-writing your goals you start fresh.  It’s a new chapter.  This is powerful.  Starting fresh does wonderful things inside your brain and you kick-start into action.

4.  Get some structure in your life:

In my experience, most of the companies I have worked with just needed a plan and some structure.  Marketing can take up a lot of time. There are so many things you could do so it’s important that you create an editorial calendar for all your activities.  This is the game-changer.  By just putting that simple thing in place you will be more productive, efficient and you will feel happier doing your marketing activities.

Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. 

If you are a small business I would be more than happy to talk to you about your online marketing and social media needs. 

CONNECT: info@finishercreative.com, Facebook, Twitter or Google+ 

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