In Part I of this series we talked about the importance of communicating with your customers. In Part II we want to show you what you need to communiate.
So, you have your Twitter and Facebook accounts set up, you have subscribed to an email marketing service but there’s one problem – you have NO IDEA what to say.
Everything can be broken down into four main categories:
1. Communicate your Products/Services:
Tell people constantly who you are and what you do. You’ll be surprised how quickly people forget. They need constant reminders. Tweet it, Facebook it. If you are constantly in front of people’s eyes (not in an annoying way) they will remember you. They will recommend you. They will buy from you.
This also lets people know that you are alive! If no one sees you or hears from you, people forget you. They assume you’ve gone out of business.
2. Communicate NEW Products/Services:
The Internet has allowed us to advertise for free. What a great way to tell people about your new products!
Combined with the strategy outlined in No.1 this one works wonders.
3. Any RELEVANT News:
News doesn’t have to be press. It doesn’t have to be, “I’m appearing in The Yorkshire Evening Post because my marketing services helped disaffected youth in Leeds.”
This misconception is a big problem for SMEs. For most of us SMEs, we don’t appear in the news every day like Jordan or Brad Pitt. We’re just not as interesting – I know, hard to believe!
But in this context we don’t mean ‘News’ in the traditional sense. I think it would help if we replace the word ‘News’ for ‘updates’.
You need to update your customers with RELEVANT info. E.g. Have you won a new contract? Are you submitting proposals? Who have you met on the networking circuit?
Again it shows people you are alive, active and doing something. You’d be surprised how people then start to follow you and take notice of your updates. There have been countless times when I have been networking and people have asked me, “How did that proposal go?” or “You seem to be doing well recently…”
The main thing is to get people to notice you and then to get them talking about you.
4. Relevant Info/Articles/Videos:
In our respective fields we all read great articles, books, etc. But rather than keep it to yourself why not share it on social media sites like Facebook/Twitter?
Why share them?
- You want to show people that you are an expert in your field. That you read these things and keep abreast of the latest info. It empahsises your professionalism and shows people that you’re not a ‘cowboy’.
- PEOPLE LOVE FREE STUFF. They love any info they can get for free. If you share great info on Twitter/Facebook, people will most likely follow you and then recommend you. Why not compile a lot of relevant articles and create a free e-book to give away?
Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. If you are a small business or a charity/non-profit I would be more than happy to talk to you about your online marketing and social media needs. If you’re in the Yorkshire area (UK) I’ll even take you out for a coffee! You can email me on email@example.com, check me out on Facebook or follow me @FinisherCre8ive I look forward to hearing from you!Get a FREE Consultation