I love cake! Wedding cake, chocolate cake, cupcake – you name it! And I’m not the only one either. Social media has given pretty much every industry type an opportunity to create and share great content for their business.
Instagram is a great photo-sharing app that has taken the world by storm in such a short period of time. It’s visual and a great way to showcase and demonstrate your work. Cake makers are no exception.
Here are 4 ways cake makers can use Instagram for their business:
1. Show your work:
As Instagram is a photo-sharing app, it would be a good idea to take pictures of the cakes you’ve made and share them! Instagram provides a number of great filters to give you stunning photos. If you can’t afford a professional photographer to photograph your work, you could still do a good job with Instagram.
2. Visual Recipes:
People always want to know the recipe. Tell a visual story by showing people how you do it. You can create a montage of photos with a variety of apps. People love interactive content and to see how you do certain things. People are visual. Tell your stories/recipes through stunning photos.
3. Build Online Community:
Food brings people together. It transcends culture, race and beliefs. People are passionate about food. Therefore people are likely to be a part of, and get involved in an online community revolving around food that they like. Why not build an online community around cake. Get people to share cakes that they have made using your recipes, their favourite cakes, recipes etc. Get people to share information with each other. You can create a hashtag and get your community to use that hashtag whenever they share information. This will do wonders for establishing your brand as a thought leader and influencer in your industry.
Host competitions and get people to share pictures of cakes they have made using your recipes. Again, create a competition hashtag for your competition. Others will see the hashtags and this will drive traffic to your profile and will get you some more followers. People love online competitions. Get your followers involved!
Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative. If you are a small business or a charity/non-profit I would be more than happy to talk to you about your online marketing and social media needs. If you’re in the Yorkshire area (UK) I’ll even take you out for a coffee! You can email me on email@example.com, check me out on Facebook, follow me @FinisherCre8ive or Google+ I look forward to hearing from you!Get a FREE Consultation