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Every time I do a talk or a seminar I ask the audience if they have used a social media site in the last week.  About 95% of hands go up.  I then ask how many of them have clicked on a link (picture, blog, article, video etc) that was sent to them via social media.  Again around 90% of hands go up.

Isn’t it funny how the majority of us use social media?  Isn’t it interesting that we hang out there and spend a lot of time there?  Isn’t it interesting how despite all this evidence some companies still refuse point blank to go on Facebook?

Here are 4 reasons why your company should be on Facebook:

1.  Your Customers Are There:

From the above example, it’s amazing how many of us (business owners) are on Facebook.  The number of Facebook users is around 800 million at the time of writing and it’s growing quickly.  (In fact that stat is already probably out of date.)

If our customers are there and they like using Facebook then doesn’t it make sense to reach them where they are?  Doesn’t it make sense to reach them on a platform that they use a lot and that they enjoy using?  If your typical customer is someone who spends a lot of time online then it doesn’t make sense to send them leaflets or brochures.  This is a typical example of focused marketing – being more targeted in your approach rather than a mass blanket of advertising and hoping that someone will buy.

2.  Your Customers Ask For Referrals On Facbeook:

Studies have shown that around 57% of social media users ask their social networks for recommendations for products/services that they want to buy.  (This stat is also growing.)  Your customers now have the power of choice.  They are more savvy in how they purchase.  The main thing people want is trust.  They trust their friends and family so asking their social networks is just an easy way to make sure they don’t make a bad purchase.

If your customers refer your company then you need to be well positioned (i.e. on Facebook) in order to make it really simple and easy for the potential customer to find you.  Someone can easily send your business page in a private message to the potential customer.  They can click your page, have a look around and make an informed decision as to buy from you there and then.

This is better because if the referral asked the potential customer to go check a website or email or call, then there is a possibility that they may not do it.  It could be one of things that ‘they’ll get round to soon’.  Minimise the work for your customer to find you and increase your leads generated.

3.  Mass New Market Potential:

Following on from the above points, you have the amazing ability to reach new and bigger markets.  Here’s the best part - you don’t have to do anything!  A lot of new customers could come to you just by being on Facebook and having people finding you in search engines or from referrals.

By simply being on Facebook means that you have the potential to increase leads and sales.

4.  Mass Reach Potential:

By having a Facebook business page you then have the ability to have your content spread to this huge network.  People can easily come across your page in a number of ways:

- in the top right ‘ticker’ you can see what all your network ‘like’ and comment on.  Your name can come on that ticker whenever your fans engage with your page.  This can drive new people to your page.

- people can share your content if it’s a funny picture, video or a blog post.  Therefore this opens you up to more and more potential customers.

- Your page can rank in search engine results if optimised properly and if you update your page frequently.

-  You (and your network) can share your page and recommend it to people therefore getting you more exposure.

Facebook is a wonderful FREE tool to leverage other people’s networks and therefore drive more qualified leads and ultimately sales for your business.  Reach your customers on Facebook – they are hanging out there and they like being there.

Hi, I’m Haroon Rashid and I’m the author of this blog and the founder of Finisher Creative.  If you are a small business or a charity/non-profit I would be more than happy to talk to you about your online marketing and social media needs.  If you’re in the Yorkshire area (UK) I’ll even take you out for a coffee!  You can email me on info@finishercreative.com, check me out on Facebook, follow me @FinisherCre8ive or Google+ I look forward to hearing from you!

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